The IRT: An Overlooked Source of Site Performance Data
To date, the industry has overlooked Interactive Response Technology (IRT) systems as a source of data to evaluate sites’ performance. This informative article explores if it’s worth mining data directly from the IRT, and also provides top reasons why selecting the best sites is so important.
You will learn:
- What information is captured within the industry-leading IRTs
- Analytical options and applications
- Important industry statistics
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